A digital marketing plan does not need to be intimidating. In fact, we are reluctant to call it a "plan". A plan sounds so "set in stone" and when it's broken you need a contingency plan, or a plan B, etc. Markets change, economies fluctuate, competitors multiply. We will establish your marketing and business goals and create marketing actions to accomplish them. This way we can concentrate on the most effective measures.

When you ask Buzzdog Creative to be your marketing partner we will create a strategy for your business using what we call the four A's.

Analyze

We look at all of your past marketing mediums and tools to see what has or has not worked and try to figure out why. We also look at your closest competitors marketing-- web site, enewsletters, search engine marketing, etc.-- and determine how you can do it better.

Assemble

Here, we go to the tool box and find the right tools to meet our design and marketing goals. If you need us to photograph products, people or things, write copy, illustrate, design, Buzzdog can do it. Whatever is needed to create the site, do the newsletter, make the SEM purchases and manage the marketing, Buzzdog does it.

Act

This is the good part. Your site is launched, Email is sent. Ads placed. Site is optimized.

Adjust

Now we monitor results, Compare notes. Re-look at the markets. And focus our marketing to achieve even better results.

Your marketing action costs will vary according to your goals. If it is your goal to be the number one provider of something in a very crowded marketplace you will spend a lot of money and time to get there. If, however you believe you have a great product or service aimed at a unique market, we can accomplish those goals within a reasonable time and budget.

Buzzdog Creative works with client marketing budgets that vary anywhere from a few hundred dollars to many, many thousands of dollars. It is not the size of the budget that counts but the size of your business goals and our ideas to make them happen.

As stated elsewhere in this site, you can, with enough time, create your own web site with the many different content management systems available. You can create an ecommerce site tied to a host that costs you as little a fifty or sixty bucks a month. But as you know it will look generic, act generic, be generic and will languish in back streets of the digital downtown.

Buzzdog Creative can build you a site that reflects your unique business. We will design it with the search engines and your customers in mind. We will optimize your web site to be found. We will develop the site so the viewer is comfortable with the navigation and the "feel" of your business and will not experience frustration viewing it in their browser or personal device.

The cost of a site's design and development will vary according to several factors: the number of pages and products included, the amount of work Buzzdog Creative does(design, development, photography, illustration, copy, etc.), and whether the site will be static or dynamic(how much user interaction is expected and required).

A simple static site that uniquely portrays your business interests can cost as little as a few hundred dollars. More complex, lengthy, and interactive sites might cost many thousands. The megacorporations spend millions on the cutting edge dynamic sites that help launch new products.

But you don't have to spend millions. Buzzdog Creative will listen to your ideas and goals for your site and build it within a budget that is appropriate for your business.

SEO is on-going but if it is included during the design of the web site it is far less costly and time consuming. To analyze your existing web site and its rank in relation to your competitors will take some time. Then, finding the correct keyword combinations and placing them in the relevant areas of your web site will take even more effort.

It's best you understand this from the get go so no unrealistic expectations are created. It will take time to achieve your goals. Search engine algorithms may change and your spot in the top 10 SERP's goes away. So you keep optimizing your site.

Buzzdog Creative can perform local optimization services for as little as a few hundred dollars. To optimize a large ecommerce site, and keep it optimized may require a fairly substantial up front effort and on-going SEO fees in the form of a monthly retainer. Please let us discuss your goals for search engine optimization.

Buzzdog Creative will work with nearly any size budget you may have for your search engine marketing. If you have not yet created a budget for web marketing we can help you start.

Your budget for any marketing should not necessarily be concerned with the dollar amount but the return on investment(ROI). We will use available tools to help you choose the best keywords and/or sites for your marketing dollars and help you measure and manage your return on investment.

 

Your email marketing could be your most cost effective digital marketing tool if your list of email contacts is fresh and extensive. If, like many small and start up businesses, your list contains only a handful of friends, family and customers Buzzdog Creative can help you find ways to increase and manage a list of permission based customers.

From the design and writing of the newsletter, post card, survey or blog to the management of lists and reports, Buzzdog Creative will create a campaign that can cost as little as a few hundred dollars. You can retain Buzzdog to manage and create your email marketing on a weekly, monthly or annual basis.

Buzzdog Creative offers design services for all digital and print medias. Each project is unique and a collaboration with the client to produce an exciting marketing tool.

Design rates are billed at $85.00 per hour, however, we can provide a pretty accurate estimate of a project's costs up front. This estimate can be provided after our initial consultations.

Photography services are offered for any marketing or advertising project, from products for your print catalog and eCommerce site to the corporate images required for web and print. Our rates are:

Full Day-Portal to Portal- $1200.00

Half Day- Portal to Portal- $700.00

As part of every photography project, please expect 1 to 2 hours of digital processing billed at $85.00 per hour. For special effects it may require more time in the digital darkroom.

As always, we can discuss the extent of your photography needs and arrive at a budget that is satisfactory.

Illustration is routinely included in most design projects, but for more extensive illustration we would need to discuss the parameters and style of your images.

Illustration is billed at $85.00 per hour. However you will expect and receive an estimate for all illustration projects.

Buzzdog Creative will do the copy for everything from your blog to your email newsletter to your product pages.

Again, copywriting services are billed a the rate of $85.00 per hour. Hourly rates are impractical in most projects so let us sit down with you and provide a solid estimate for your project.