Copywriting
Free! Best! First! Sale! How many times have you seen these words in advertising and sales copy? In fact, so many times their impact is about as provoking as getting poked with a wet noodle.
One retailer contends the word and act of "Sale" is so overused and abused it really means nothing to the consumer anymore. He believes you could substitute different words like "Elbow!" or "Mound! Mound! Mound!" and actually arouse a more productive curiosity.
Perhaps it is a bit cynical, but there is some truth to it. Dr. Samuel Johnson once said, "Promise, large promise, is the soul of an advertisement." And like small children, we consumers do not like a promise that is broken nor do we trust those who have broken them.
Copywriting is not about inflating the value of your offering to the consumer. Good copywriting inflates the consumers confidence in your products and services and their own judgment concerning the purchase. Good copywriting piques interest, heightens desires, and clarifies advantages to purchasing your offerings. Bad copywriting bores, browbeats, and downright lies.
A good copywriter intimately understands the product or service he is writing about and, most importantly, understands the audience spoken too. A good copywriter knows the right word is worth far more then ten adjectives and a broken promise.
Search engine optimization copywriting is the art of writing copy that is compelling to the human reader and provides the search engines with keywords and phrases that allow your page to gain top ranking in the search engine report pages. The words must first be found to read.
As the search engines grow more sophisticated it may be less important that keywords pepper your pages but it is very important that the copy is appealing to the reader. The reader is more inclined to create links to your pages, return, buy, and linger.
Buzzdog Creative has written copy for thousands of newspaper, magazine, television, radio and digital ads. We've created copy for newsletters, catalogs, press releases, newspaper/magazine articles, brochures, flyers, web sites, blogs, and instruction manuals.
Buzzdog Creative will make you a promise. Our copywriting will make your marketing better.