Design
Your web site, web banner ad, business card, letterhead, logo, virtually any marketing you may do has limitations. There are some things you might like to do with a certain media but you are limited by its dimension, technology, or perhaps expense. This is where design comes in. In order to communicate effectively and artfully you need design. Design attempts to manipulate and transcend limitations.
That's really kind of a fancy, schmancy, way of saying, "You can't cram everything you do and are onto a business card." After all, it's a business card, not the "Illustrated Encyclopedia". But you can design the card so it imparts more information than what is printed on it.
Buzzdog Creative is in the business of providing digital marketing, design and development. The ultimate goal is to get the viewer to your web site. As we have discussed in other areas of this site sometimes you need to do a little search engine marketing, like a banner internet ad, to jump start your business and push people to your web site. Here is just one example of a small banner ad created for James White Guitars.
And sometimes you will have to go analog to further your digital marketing. Jim White needs to get the attention of the core market for buyers of hand-made acoustic guitars but his budget is limited. Solution: design small, unusual, black and white ads to run in the marketplace section of Acoustic Guitar Magazine.
A big budget doesn't always produce a "big" design. Buzzdog Creative loves the challenge of working with any size budget to come up with creative design solutions.
No matter what your marketing goals, your business needs a recognizable and distinctive symbol: your logo. This logo will be used in all your marketing, advertising, branding and products. Every business, tiny or huge, needs there own clear mark of distinction. And, even the big dogs like Microsoft, Apple, Coca-Cola, Nike, etc. spend a lot of time and money re-designing and tweaking their logos to keep them fresh. If you haven't updated your logo since the first Bush presidency, it is, as they say in politics, time for a change.
A logo design is a fascinating challenge and Buzzdog Creative loves it. There are a few simple things that a good logo design should have. Click below for our Good Logo Mantra.
A good logo is a simple, strong image made of only the most essential elements.
A good logo uses imagery that compliments and focuses on your business.
A good logo compliments your company name.
A good logo has a readable typeface that does not compete with the logo symbol
A good logo looks good in color or black and white.
Below are a few examples of recent Buzzdog Creative logo projects. As requested by the clients the first four logos are to be used just as they are with the only variation being converted to black and white. The next two logo designs vary according to the stated client needs for reproduction on various different mediums from product bottle labels to T-shirts, hats, vehicle signage and promotional materials.
Whether analog or digital, the need for design in all your marketing materials is obvious and Buzzdog Creative can provide your business with everything from business cards, letterhead, brochures, catalogs, anything in print or digital.
Buzzdog Creative can create email newsletters from start to finish including list creation and management, design, copy and images.
And of course, Buzzdog Creative would like to help you create a web site that is unique and perfect for your business. As long as we've been giving James White Guitars and Electronic Design Associates a little exposure in the above examples we can offer them as a sample of our most recent web design. Please click on the thumbnail image to visit their site.
Or, in this example, Valley Towing LLC., realized that travelers are not seeking information from the traditional sources, telephone books and directory assistance, but are traveling with web connected mobile devices and laptops. Valley Towing LLC. asked Buzzdog Creative to create a very simple site, with a focus on a high degree of local optimization. We also gave them a friendly look in the hope it might take some of the anguish out of an interrupted journey.
Let us spend some time with you and help you create a fresh new marketing look designed to make your digital marketing not just work, but work together to make your business more profitable.