email Marketing
Next to your web site, email marketing is your most important on-line, or any kind, of marketing tool. Over the last few years studies have confirmed email marketing returns $50 for every $1 spent!
We're not talking about email spammed into a million email boxes of your new best friends, but an email campaign designed to reach customers who have given you permission to mail them your offers, newsletters, postcards or blog. Though still prevalent, spammers are now hunted by site hosts and search engines harder than cockroaches at a five star resort.
So what's so hot about email? After all, we get more than we open everyday, right? Well, first, and not to get all eco-greeny-enviro-postal here, but, hey, trees aren't falling, nobody's poking holes in the ozone, polar bears aren't buying freezers... okay you got the plot.
Second, it's free. So far, at least. You don't have to factor in the cost of mailing(which is almost impossible since it seems to go up about every day) so you can mail as much as is needed. And your email is just a link away from your web site!
Third, you can make your email as personalized as your data permits. It is no longer the "Boxholder" approach used by the direct marketing folks that is destined to end up, unopened in the shredder. You can also categorize your customer list according to interests, geography, past purchases or nearly any way you deem important. Test campaigns, segmented lists and surveys can give you very valuable business information.
Fourth, you can design your email to suit the way customer would prefer to view it. You can fill it with images, design accents and carefully chosen type fonts to make it a compliment to your own branding or, if you know your recipient prefers opening their mail as plain text you can deliver it that way. In fact, you can design it so anyway they open it, it will look good.
Fifth, as they say, "you can't manage if you can't measure". With the right email marketing program you will have the ability to tell who unsubscribed, how many "bounced back" from dead boxes, who opened your email, who clicked in to your links, and even where they clicked into the links. You can manage and you can measure.
Email comes in all shapes and sizes. There are email campaigns to renew subscriptions, upsell, cross sell, enlighten, generate leads, create referrals, generate surveys, and create brand awareness. Buzzdog Creative can work with you to create an email campaign that will focus on the needs and expectations of your company.
Buzzdog Creative will take the project from start to finish. We can help create and focus your email list, write, design, provide photography and illustrations for your HTML email, monitor and optimize results and manage it as part of your digital marketing efforts. Remember, $50 dollars returned for every $1 spent.