Web Design
The truth is pretty much anyone can make a web site. With a little knowledge of where to find the dozens if not hundreds of different content management systems you could have a basic static site up in hours, even a simple dynamic site launched in a day or so.
That will work fine if all you hope to do is post your family vacation or resume on-line. But it would not be prudent for a business and brand to stake future profits on mediocrity. It would be like putting a modular home on a back road and praying people might wander by. Your product or service may have a home but one that is as bland as day-old chewing gum and perhaps as easily discarded.
There are a million sites like this on the web. They have the cookie cutter look of an on-line strip mall. The names out front are interchangeable and forgettable: profitable only for the landlords. The vast majority of these on-line ventures lie abandoned on the digital strip after discouraged owners wonder where their customers are or why, after seeing customers enter their digital doors, they leave with empty shopping carts or not even bothering to view their site's carefully created contents.
Your digital marketing does not have to look like someone just pulled the wheels off your business and jacked it up on cinder blocks. A competent web designer and web developer using XHTML, CSS, DOM, XML, JavaScript, Flash, and a CMS can create a pretty site. But what then? You have just built a flashy boutique on the dusty back road of the digital desert. Your potential viewers are looking for your site but you forgot to draw the map.
Web design and SEO (search engine optimization) design and development may be the same species but are as different as a purse poodle and a field trial pointing dog. One is bred to perform and the other is bred purely to amuse it's master. SEO design means that we create your site from the search up. SEO design embraces the fact the consumer is actively trying to pull your product, service, information or entertainment to them. Every bit of content in your site is calculated to attract the interest of the all important search engines and meet the search requirements of your consumer.
Obviously a good web design does not exist only to placate the search engines. Once a visitor arrives at your site it had better have compelling content. Your web site should project your business' personality. Web analysts tell us a visitor spends an average of less than thirty seconds on a web page. So we need to create a design with rich textual and image content. We need to make the navigation simple so they drill into your web site to discover other information or products. You want the design, images and copy to compel the visitor to spend more than the average few seconds in your digital real estate. You need a design that engages the visitor's confidence and trust.
Buzzdog Creative will design and develop a web site with compelling and relevant imagery, copy that reverberates and sells as well as puts your site in view of the consumer through the search engines. Your web design is the cornerstone of your digital marketing and Buzzdog Creative offers you all the tools, in one place, to make your digital domain striking, compelling, effective and make it happen swiftly and seamlessly.