Digital Marketing
The past ten years have ravaged the traditional marketing and advertising landscape. The torrent of marketing dollars have breached the dams of the 20th century advertising dynamos like television, newspapers, magazines and radio and now flow into more manageable digital streams. Now you, the marketer, can control the spigot and pour or drip your marketing dollars into a medium controlled not by the media industry but by the consumer.
Television, newspaper, radio and magazine advertising are designed to give your customers a noisy shove or push to your products and services. You create a message and a promise and hope the customer is aimed at your business. Digital marketing is pretty much the complete opposite. Through your digital marketing you allow the customer to actively find you. The customer searches for you among the estimated two hundred million web sites on the world wide web. They rely on keywords and the search engine to find what they are looking for. They pull your business to them. And once they have found you, you better be prepared to give them what they are looking for in the most pleasant and expedient way possible.
We wish digital marketing were as simple as creating a web site or Facebook page. Maybe it was that simple when there were only a few hundred thousand pages to be searched on the web. Now the web hosts over a hundred eighty billion pages! That is a mind boggling amount of data even for the industrious spiderbots to crawl. So now to help your customers find you, look at you, click into your on-line store and spend time at your site,you will need to consider an array of digital marketing tools-- web design, web development, social network participation, search engine optimization (SEO), search engine marketing (SEM), pay per click (pay for placement, P4P, sponsored search), blogging, microblogging (twitter,etc.), email marketing, viral marketing, significant links, and more opportunities coming at you daily.
Your choices, and chances, are almost overwhelming! How can you find the time and expertise to create a viable digital marketing plan and execute it when you may not even have the time to keep up with your Facebook account or answer emails or find out what if anything "Twitter" means to your life and business? In fact, unless a point is made quickly you may not have time to finish reading this. The point is: digital marketing will make your business grow. And grow profitably. Digital marketing could be the most cost effective marketing you can do and it offers a very measurable return on investment (ROI).
Buzzdog Creative is your resource to help reach and hold your customers and clients. We will help you create marketing that brings you a consumer that is actively seeking what you have to offer. And we can create a digital place where the customer will spend time. We believe your digital marketing should work seamlessly together. Your web site should be designed to be found. It should be designed to be liked and easy to move around in. It should be developed to work in your targeted audience's web browser and be viable across all the search engines. You could hire one person to design your site or email campaign, another firm to develop it and still another to analyze and optimize it for for the search engines. Or you could have Buzzdog Creative design, develop and optimize your site, create a digital marketing plan, create and execute an email campaign, provide the photography, illustration, copy and analytics.
Please browse through the pages of this site for a better idea of what you might require from your digital marketing and how Buzzdog Creative eagerly awaits the chance to work with you to build your business.